Primary area of expertise
Speciality chemicals Technical Sales strategist with highly developed ability for assessing the technical strengths, selling points and profit potential of product offers enabling development and refinement of marketing strategies and identification and development of key and target accounts.
Sales agency service.

Secondary area
Bringing focus to troubleshooting and performance enhancement of polymeric systems such as coatings, adhesives, plastic coatings and plastics with particular emphasis on improving durability and substrate adhesion.

Confidential assessment of product offer and market position leading to evaluation, appraisal and input with technical, sales and marketing approach depending on requirements.

Over 20 years Sales/Product Management experience selling and marketing:

• Organofunctional Silanes
• Silicic Acid Esters
• Plastic Coatings; Fluidised Bed  and Electrostatic Thermoplastic Polyester and Polyamide 12
• Resins; Polyester and Phenolic
• Adhesives; powder, film, hot melt, water based and solvent based
• Plastics - Nylon 6 and 66 polymer, amorphous polyamide
• Dimethyl Terephthalate
• Recycled paper mineral/cellulose combinations

Selling to the following markets through an extensive network of invaluable contacts:

• Big Pharmaceutical
• Compounders and formulators of Plastics, Composites, Sealants, Foundry Resins, Coatings, Coating Resins, Brake Fluids, Car Care products, Adhesives
• Original Equipment Manufacturers of wire and cable, automotive components, dishwasher baskets, water pipes, electrical components
• Glass fibre and flat glass producers
• Foundries and refractory producers
• Trade coaters, trade moulders

Technical consultancy

• Inspection of steel protective coatings on rail, road and waterway bridges
• Fire Testing of paint

10 years Product Development Laboratory Management and bench work managing the formulation and commercial scale up of :

• Can Coatings; food, beverage and general line, internal and external, solvent based, forward roller coated and airless sprayed
• Drum Coatings; external airless sprayed
• Pressure Sensitive Acrylic solvent based copolymers

2 years chemical analytical work of:

• Drugs, agricultural, veterinary, chemical intermediates

12 years in Technical sales with Huls>Degussa-Huls> Degussa from Technical Sales Representative to Product Manager to UK and Ireland Regional Sales Manager, doubling silane sales despite product shortages to £3.6 million . This resulted  in Degussa UK Silane Market leadership which was brought about by identifying target accounts, focussing resources with key account technical and commercial management, and crucially customer relationship building.
Also instrumental in building the biggest reactive hotmelt account £1million and a half million pound nylon coating customer.
Earlier business development roles included:
Dynamit Nobel UK doubling Polyester and Phenolic Resin business to £1.4million,
Allchem chemical distributor creating £700,000 nylon polymer and DMT business.
Industrial Adhesives Divisional manager reorientating £2 million business.
Founding plastic coatings business conducting highly effective marketing campaigns leading to business with major manufacturers of cable ties and supermarket shelving.

Started career as chemist at Berger Paints (which became a part of Hoechst) in acrylic pressure adhesives development leading to a patent revision on PPG technology boosting Berger’s major Storey Brothers account.
This led to a role as Technical Section Manager for Can and Drum coatings where we built a reputation as the strongest new product development section in the company leading to a million pound brand new business on 2 piece cans with Metal Box.

Carried out Protective Coating and fire testing consultancy for London Underground and Three Rivers Water Authority.

LRSC in Polymer Chemistry
German Language – London Chamber of Commerce Exam Threshold level

Barry Langdon
Align Chemical
29 Milton Lawns, Amersham, Bucks, HP6 6BJ