Peter Reineck Associates Limited

Peter Reineck
Marketing and Management Services

Member of the Chemical & Industrial Consultants Association

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A wealth of experience in chemical industry commercial operations, and a deep understanding of industry economics, trends and drivers. His expertise includes:

  • Strategic Planning
  • Marketing Strategy Development and Implementation
  • Market and Business Assessments
  • Improvement Processes

A seasoned professional with a broad commercial background and leadership experience in North America and the UK, in domestic and international marketing, sales, business development and business management with major companies in the chemical, petroleum refining and environmental services industries.

An effective communicator who works well with colleagues and customers up to the most senior levels, and across cultures.

Proven skills in management and improvement processes, with a track record of accomplishments including development and implementation of strategic plans, market share gains, and operating improvements.

Results oriented and resourceful, with a reputation for tenacity, innovation, drive and professionalism


EXPERTISE

Good strategist with experience in North America, the UK, and international chemical markets, recognises that major opportunities for sustainable growth will drive change and improvement in the chemical industry.

Understands that the function and value of marketing is to increase the market capitalisation of the company.

Strong focus on corporate planning and policy development in the global chemicals market

Identifying and accessing opportunities which result from changes in the marketplace, and business and organisational issues

Track record of accomplishments including development and implementation of strategic plans, market share gains, and operating improvements

Extensive overseas market and export experience

Proven skills in management and improvement processes

Excellent mentoring, coaching, leadership and relationship management skills.


CONSULTANCY SERVICES

The primary focus of assignments has been on business management, B2B marketing and business development. Projects included assessing value of target companies' commercial contracts, market position, and technology.

Increasingly involved in providing management, marketing and business development services on an outsourced basis, including working as a partner and facilitator to provide business support to companies and other organisations for development and implementation of growth strategies, with a focus on business sustainability.


EXPERIENCE
Domestic and export sales and sourcing, marketing and business development with major chemical companies in Canada, the UK, and international markets; strategic planning; and, financial and industry-wide analysis. Accomplishments include market share gains; operating improvements; major contract negotiations; market assessments; and, marketing strategy development and implementation.

CAREER HIGHLIGHTS

Consultancy - Engaged primarily in market studies and strategy development, and as a business coach, often on long-term contract. North American clients included SMEs as well as larger companies. Based in the UK from 2005.

Marsulex -provided Business Development & Marketing for this major provider of emissions compliance services to refineries and utilities:

  • Made numerous business assessments and recommended potential acquisitions of chemical and environmental services companies.
  • Developed models for project economics and markets, managing external consultants and gaining significant exposure to energy markets, regulatory trends and new technologies.
  • Provided a benchmark global market assessment for plant nutrient sulphur, and developed a long-term strategic marketing plan for sulphur fertiliser.

Canada Colors & Chemicals - Developed a specialty chemicals business in a new segment for this large distributor.

BASF - Championed improvement in a global matrix organisation, with responsibility as business manager for P&L of a sales and marketing organisation for (successively) several SBUs of this chemicals major in Canada. Introduced distributor and customer relationship management programmes to boost value to customers, resulting in an increase in sales of a mature speciality chemicals business 10% to £18 million.

Gulf - Petrochemicals Marketing and Business Development

Lankro Chemicals and Diamond Shamrock - Domestic and Export Sales and Marketing for a urethane chemicals business


PERSONAL INFORMATION

Citizenship: UK & Canada

Education: BSc Chemistry, UMIST Manchester, 1968

Developmental Programmes: Negotiating, Public Speaking, Problem Solving, Large Account Management Practice, etc.

Professional Affiliations: SCI, Northeastern Chemical Association (NECA), Strategic Leadership Forum, European Chemical Marketing Strategy Association (ECMSA)

Voluntary Work: Developed an extensive network in industry and academia through serving as SCI Marketing & Membership Chair in Canada, and on SCI UK Marketing & Membership Committee. Organised a major interdisciplinary conference on the innovation process and sustainable development, sponsored by SCI and the University of Toronto in November 2002


CONTACT DETAILS
Peter S. Reineck
Peter Reineck Associates Limited
77 Beech Grove
York
North Yorkshire
YO26 5JY
United Kingdom
Telephone : +44 (0)190 478 8816
Mobile : +44 (0)779 298 5164
Fax : +44 (0)190 478 8816
Web : www.peterreineck.talktalk.net
E-Mail : peter.reineck@gmail.com
Alternatively contact us by using The CICA Enquiry Form

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