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A wealth of experience in chemical industry commercial operations, and a deep understanding of industry economics, trends and drivers. His expertise includes:
A seasoned professional with a broad commercial background and leadership experience in North America and the UK, in domestic and international marketing, sales, business development and business management with major companies in the chemical, petroleum refining and environmental services industries. An effective communicator who works well with colleagues and customers up to the most senior levels, and across cultures. Proven skills in management and improvement processes, with a track record of accomplishments including development and implementation of strategic plans, market share gains, and operating improvements. Results oriented and resourceful,
with a reputation for tenacity, innovation, drive and professionalism |
EXPERTISE |
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Good strategist with experience in North America, the UK, and international chemical markets, recognises that major opportunities for sustainable growth will drive change and improvement in the chemical industry. Understands that the function and value of marketing is to increase the market capitalisation of the company. Strong focus on corporate planning and policy development in the global chemicals market Identifying and accessing opportunities which result from changes in the marketplace, and business and organisational issues Track record of accomplishments including development and implementation of strategic plans, market share gains, and operating improvements Extensive overseas market and export experience Proven skills in management and improvement processes Excellent mentoring, coaching, leadership and relationship management skills. |
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CONSULTANCY SERVICES |
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The primary focus of assignments has been on business management, B2B marketing and business development. Projects included assessing value of target companies' commercial contracts, market position, and technology. Increasingly involved in providing management, marketing and business development services on an outsourced basis, including working as a partner and facilitator to provide business support to companies and other organisations for development and implementation of growth strategies, with a focus on business sustainability. |
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EXPERIENCE |
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| Domestic and export sales and sourcing, marketing and business development with major chemical companies in Canada, the UK, and international markets; strategic planning; and, financial and industry-wide analysis. Accomplishments include market share gains; operating improvements; major contract negotiations; market assessments; and, marketing strategy development and implementation. | ||
CAREER HIGHLIGHTS |
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Consultancy - Engaged primarily in market studies and strategy development, and as a business coach, often on long-term contract. North American clients included SMEs as well as larger companies. Based in the UK from 2005. Marsulex -provided Business Development & Marketing for this major provider of emissions compliance services to refineries and utilities:
Canada Colors & Chemicals - Developed a specialty chemicals business in a new segment for this large distributor. BASF - Championed improvement in a global matrix organisation, with responsibility as business manager for P&L of a sales and marketing organisation for (successively) several SBUs of this chemicals major in Canada. Introduced distributor and customer relationship management programmes to boost value to customers, resulting in an increase in sales of a mature speciality chemicals business 10% to £18 million. Gulf - Petrochemicals Marketing and Business Development Lankro Chemicals and Diamond Shamrock
- Domestic and Export Sales and Marketing for a urethane chemicals business |
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PERSONAL INFORMATION |
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Citizenship: UK & Canada Education: BSc Chemistry, UMIST Manchester, 1968 Developmental Programmes: Negotiating, Public Speaking, Problem Solving, Large Account Management Practice, etc. Professional Affiliations: SCI, Northeastern Chemical Association (NECA), Strategic Leadership Forum, European Chemical Marketing Strategy Association (ECMSA) Voluntary Work: Developed an extensive
network in industry and academia through serving as SCI Marketing &
Membership Chair in Canada, and on SCI UK Marketing & Membership Committee.
Organised a major interdisciplinary conference on the innovation process
and sustainable development, sponsored by SCI and the University of Toronto
in November 2002 |
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CONTACT DETAILS |
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| Peter S. Reineck Peter Reineck Associates Limited 77 Beech Grove York North Yorkshire YO26 5JY United Kingdom |
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| Telephone : +44 (0)190 478 8816 Mobile : +44 (0)779 298 5164 Fax : +44 (0)190 478 8816 Web : www.peterreineck.talktalk.net E-Mail : peter.reineck@gmail.com |
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| Alternatively contact us by using The CICA
Enquiry Form Return to CICA Home Page |